Public Relations graduate with solid background, years of experience and a proven record of creative writing, verbal presentation, event planning, business management and human relations skills.


Summary of Qualifications

Writing Skills

  • Developed, designed and implemented written communication material, including brochures, news stories, press kits and news releases.
  • Wrote and designed corporate newsletters to promote and increase employee, customer and public awareness.
  • Assisted in initiating corporate wide employee suggestion campaign

Presentation Skills

  • Designed and implemented visual aids
  • Conducted monthly meetings, also represented my employer through numerous public presentations.

Public Relations

  • Coordinated media, organized press conference and special events resulting in direct exposure for my organization

Education

Master of Business Administration -( Expected June 2012)

H. Wayne Huizenga School of Business at Nova Southeastern University

Bachelor of Science in Public Relations – 1987

University of Florida, College of Journalism and Communications – Gainesville, Florida

Scholastic Honors

  • Member of Florida Blue Key – Leadership Honorary
  • PRSSA Distinguished Achievement Award 1984 & 1985
  • Adjunct Professor of the Year – Business Department IRSC 2010

Associations and Leadership

  • President, Public Relations Student Society of America (PRSSA), Gainesville, Florida
  • Agri-Business Committee Chairperson-St. Lucie County Chamber of Commerce
  • Board Member St. Lucie County Chamber of Commerce
  • Board Member St. Lucie County Farm Bureau
  • Board Member St. Lucie County Ag. Extension Agency

Professional Experience

Owner/Manager Boomers’ Bar-B-Q – April 2008-July 2011

  • Developed and created this start-up business. Handled all aspects of opening Boomers’, including the creation of business plan, developing face book site, identifying a location, setting up accounting software, etc. Managed and guided Boomers’ from start-up to over $320,000 in 2010 revenues.

Adjunct Professor

Indian River State College – September 2007-Current

  • Teach entry level business courses including Intro to Marketing, Intro to Business Math, Intro to Business Management, Intro to Business Law

President/General Manager                               

Sunrise Tractor & Equipment  – August 1991-September 2009

  • Managed all aspects of business, HR, Accounting, Sales, Service, Marketing, Training, Inventory Controls
  • Wrote policy manuals, wrote training manuals
  • Worked with IRSC to develop and implement 2-day manager training program
  • Wrote Grant and received funding to conduct 2-day management and sales training held at IRSC
  • Worked closely with corporate personnel to create budgets, forecast, monitor market share, create marketing strategies
  • Participated in at least twice yearly trainings
  • Created an idea for a 1st time tractor buyers DVD, this DVD is now utilized at every dealer in North America
  • Directed, coordinated and managed sales of over $148 million

Main Street Program Manager

Main Street Fort Pierce, Inc. – May 1988-August 1991

  • Managed all aspects of Main Street Program
  • Directed media relations for all areas of publicity
  • Prepared press releases, feature stories
  • Created and implemented all special events – Friday Fest, Backus Daze, etc.
  • Developed strategies for downtown economic development and conducted ongoing public awareness program
  • Wrote, produced and edited newsletter
  • Wrote grants that lead to restoration of Historic Sunrise Theater
  • Coordinated and directed all volunteers
  • Coordinated and directed all fundraising activities

Director Corporate Communications

Southern Eagle Distributing, Inc. – June 1987-May 1988

  • Coordinated all of company’s Public Relations efforts
  • Directed media relations which included implementing two news conferences
  • Wrote, produced and edited two editions of public affairs newsletter

Assistant Public Relations Manager

Southern Bell – January 1986-May 1986

  • Assisted in all areas of Employee Relations program
  • Wrote and produced employee telephone news show
  • Assistant Editor for employee magazine
  • Served internships with Miami media which included working Assignment Editor’s desk at WPLG-Channel 10, The Miami News and The Miami Herald
  • Worked with Political Action Committee producing 2nd quarter publication

Personal

References and portfolio available upon request.